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Efficiency, safety, and driver retention are the biggest factors in fleet profitability. The challenge is that most trucking companies don’t have the time or tools to properly coach and motivate their drivers to drive more safely and efficiently. To make matters worse, many companies often judge a driver’s performance on data that doesn’t account for tough driving conditions like rain or snow, hills, or traffic. Because of this, the industry is facing a serious driver shortage. The most experienced drivers are burning out in record numbers, while new drivers are left to fend for themselves.
There is a smarter way for companies to reverse the trend, optimize driver performance, increase efficiency, and maximize profitability.